Bought an interesting toothpaste in France. The tube has a lever dispenser and a stand for placing the tube on a shelf. Such packaging is used not only for labell, but also, as I recall, for teraxyl.
By the way, Colgate was the first to use a soft tube, as you correctly guessed, for toothpaste. Later, glue and paint began to be put into tubes, and other manufacturers started using tubes for their products as well.
Hi, I'm Rauf Aliev. 