Interestingly, Gillette has almost a monopoly in our market – its nearest competitor, Schick, barely holds any market share in Russia (1.5% compared to 60%). I don’t consider BIC with its non-disposable razors a competitor to Gillette, and there’s hardly anyone else.
I wonder why that is? Especially since Gillette’s consumables are quite expensive, buyers of razors could easily try something else for 20% less. Aren’t there any quality Chinese or European brands that could be promoted in Russia?
Hi, I'm Rauf Aliev. 