Here on roads across the country, you will encounter the brilliant advertisement EAT MOR CHICKIN (“Better eat more chicken”). In the original advertisement, three cows hold signs with these three words. In the modern version, three-dimensional cows have formed a pyramid in front of the billboard and are convincing passing drivers to switch to chicken.
This Chick-fil-A fast food advertisement has been around for twenty years. It’s funny that the cows have become the main, sole, 100% recognizable symbol of the fast food restaurant chain, whose name is entirely in chicken and there’s actually no beef in their food at all.
S. Truett Cathy, the owner of the chain, released the book “Eat Mor Chikin: Inspire More People”. It’s a great example of how an advertising idea can change an entire direction in business.
Hi, I'm Rauf Aliev. 