A very notable video presentation by Musk about the completion of the first phase of their battery manufacturing plant, Gigafactory. The plant is located in the Nevada desert (no water, no vegetation, populated by robots), far from major human habitats. Their concept: machine that builds the machine: raw material input –> bunch of stuff happened –> finished goods output. Obviously, the factory will be serviced by a small crew of technicians… and security. That’s it. Interesting considerations about the useful area of the factory. Essentially, this huge volume, as detailed in the presentation, is literally packed to the brim with equipment.
The second interesting point: if you remove the voice and video inserts from the presentation, and for a moment forget that it’s Musk speaking, then the presentation resembles some report at a tech conference about another web startup. Cheers from the audience and the setting are not at all meant for PR. What matters is what they say and show, not how they say and show it. Compare this to the presentations by Steve Jobs, which many consider a benchmark.
“How big is this factory?”
“Well, you can fit about 50 billion hamsters in here, that’s how big.”
Hi, I'm Rauf Aliev. 