March 31 2017, 23:58

Note to service providers, from online stores to telecoms: this is how you should ask for feedback. Just regular SMS messages. I text with T-Mobile when it’s convenient for me. It can even be stretched over a day. They send a question and wait as long as necessary. The response can be either free text or a number. Compared to an audio survey at the end of a call center call, which almost everyone hangs up on – it’s a breakthrough.

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