August 04 2017, 14:17

Today we spent the whole day in an Amish village. These people live by the traditions of the 19th century: no cars, no electricity, traveling in horse-drawn carriages, and growing their own crops. Such a genuine village. Wildly interesting. Discovered an intriguing comparison of an Amish school with an American public school. Big question, whether their school is worse in all aspects.

August 03 2017, 22:34

Encountered an interesting brand in Philadelphia. “I hate Steven Singer”. That’s what the billboards on the roads say. Steven Singer is a well-known American jeweler specializing in diamond jewelry. Actually, the slogan from the acronym is the name of his online jewelry store. Hatred served as the foundation for the brand. Steven decided to advertise his products by explaining to everyone why they could hate him. It’s said that the brand originated from a series of stories by Steven on local radio about why one should hate his jewelry store, mainly revolving around quirky relationship dilemmas between couples. An interesting example of anti-ideas in branding.