Currently reading Nudge (English version available – let me know and I’ll send it). The book is an excellent continuation of two books by Dan Ariely that I really love – Predictably Irrational and The (honest) truth about dishonesty. Written in the same style, but slightly about something different (still along the same lines). https://www.ozon.ru/context/detail/id/141277009/
The main idea of the book is simple. People either make choices rationally, after thinking, or automatically, without much thought. Therefore, it is often possible to steer someone in the desired direction by making their choice automatic.
