Published the second part of the video from my presentation at SAP Moscow two weeks ago.
I discuss Search Analytics — a development that has enabled the identification and correction of search issues on the site through user behavior analysis. This approach will work on any site, but is specifically designed for eCommerce. It allows for the identification of issues such as “search queries that are not performing well enough but could be” or “products that turn out to be difficult to find”.
I recommend watching it to everyone involved in online trading and search. This video does not cover Hybris, it is all about site search. Slides are included.
Stay tuned for another interesting topic on hybrismart.com in about a week.
Hi, I'm Rauf Aliev. 