October 22 2017, 21:30

Published the fifth part of the video presentation at SAP Moscow on September 29. In it, I discuss four topics:

– Multi-line search. A handy feature for b2b sites. You can search and order products without leaving the search bar.

– Geofencing (this is when you can draw areas on the map and link them with delivery times and costs)

– Personalization using the external event processor Drools Fusion. Allows you to find patterns in user behavior and modify the site based on these patterns.

– Recommendations using Drools and Rule Engine. Allows the use of rules to build upsell/cross-sell recommendations.

Overall, this is not so much about Hybris as it is about universal solutions applicable to all platforms. So, even if the word “Hybris” means nothing to you, and you are thinking about how to make your e-commerce significantly cooler, the information from the video might be useful.

The video is available both in the Russian version (original) and in English (with subtitles and voiceover translation).

The next part should be the last, about caching.

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