Yesterday we watched four episodes of Stranger Things in one go.
Interestingly, Netflix decided it was best to release all 10 episodes of Stranger Things 2 at once, rather than releasing them one per week. Apparently, subscription statistics show that the latter does not bring in more money than the former. And that’s quite fascinating. Think about it: watching all 10 episodes costs nothing (they give you a free month of subscription), or $7-14 per month if you’re paying. Releasing episodes weekly would have accustomed users to returning to the service, and likely would have pushed them beyond the free month with the series unfinished, which would have motivated them not to cancel the subscription. Meanwhile, there would have been heated discussions at water coolers and during kitchen breaks, which could have generated more buzz for the series. But the owners believe it is right to release all 10 at once. It’s interesting how much this decision is deliberate and calculated.
Hi, I'm Rauf Aliev. 