Here is how even defects are tied to the brand: it seems, I have a very rare case of battery swelling on an iPhone X. At least, there are mentions of the issue for the eight model, but none for the tenth iPhone. Went to the Apple Store. Left with a brand-new device in 10 minutes. And it made me think, any battery can swell up like this. What would any other manufacturer offer? Ok, we can divide the world into Samsung and everything else. Samsung would replace the device or return my unit with a “repaired” status (which definitely makes it “cheaper”). Would HTC or Lenovo replace the device? And how much time would the replacement take if needed? Would it fit within 10 minutes? An hour? A day? A week?
Secondly. Restoring EVERYTHING on the new phone took about 30 minutes in a fully automatic mode, and I got my phone back just as it was before. Can Android do that? I think yes, the question is in the details…
I think such service deeply ties people to the brand. And not the gadgets and features…
P.S. Added “KASKO” for the little phone at AT&T for 8 bucks a month. It covers everything from cracks and scratches to complete loss of the phone.
Hi, I'm Rauf Aliev. 