I wonder why various Amazons aren’t interested in customers’ hobbies and interests directly, but try to deduce these only through activity analysis? After all, you could simply ask.
For example, why can’t I input my interests and receive special offers if they align with those interests? It’s very simple and beneficial for everyone, isn’t it?
Of course, few online shop users would bother to specify these in their profile. But you could unobtrusively ask during interactions with the website and enrich the profile with the information obtained.
Also, there’s a lack of a guide for product groups. If I were Amazon, I would consider buying such guides (as a service) from third-party suppliers.
Hi, I'm Rauf Aliev. 