Here in the USA, every organization considers it their duty to inform their clients that they are closely monitoring the situation and doing everything possible (and often listing what they are doing). Is it the same in Russia?
For example, this applies to banks and auto insurers who don’t really have walk-in offices.
I received such a letter from the bank that gave me a car loan (I am no longer their client, but they still remember me and write to me). Or another letter from TurboTax. This is a service for filing tax returns. Or another one from Groupon.
Sometimes these messages are useful, but mostly they all say the same thing. I understand why this might be necessary for a fitness center. But why a bank needs this, with which clients interact 100% through the website, is unclear.
And yes, this is not about general advice like “stay at home,” but about how “we are vigilant, everything is under control.” Their marketers probably can’t miss an opportunity to write something seemingly useful once a week and thus ostensibly maintain contact with clients. I don’t know about others, but with each such letter, I get the feeling that companies are using the information as an opportunity for their marketing purposes.
Probably, their motivation is the same as mine with this message to you 🙂



