Yesterday on Amazon, I ordered a bike rack for a tow hitch and after hitting the final button, I realized I forgot to check the default delivery time. Usually, there’s not much choice – it defaults to the fastest and free (well, considering I pay for Prime every month). But this “fast and free” can vary: from “tomorrow” for some items to “in three weeks” for others. I look – delivery time is in 3 weeks. Darn. And there’s a “deliver faster” button. Usually, this opens up various paid services. I click, and there’s only one option – free, delivery in three days. I select the option – Amazon changes “in three weeks” to “in three days”.
Apparently, this is some kind of Amazon innovation. Some customers disregard this and wait their three weeks because there’s no rush. But others press this button, and evidently, this group is significantly smaller than the first. As a result, logistics for truly urgent orders are relieved, which is very relevant today.
Hi, I'm Rauf Aliev. 