Why not create a recommendation service that would work on creating personalized booklets for inserting in parcels with discount coupons if ordered within N days after receiving the coupons? Generally, it’s much the same as recommending via email “right after the order”. Also, I definitely know that there is a practice of including coupons or advertisements, but they are very poorly dependent on the type of product ordered.
When a customer receives a package – clearly, it’s the delivery day. Understandably, it’s unlikely that they will throw away this booklet without realizing that these are discount coupons for complementary products.
An interface for extending the discount could be made, where the customer registers the coupon and requests an extension from N days to N+M days. And the system either grants it or denies it.
It’s really not very clear how this would work with the scenario “customer returns the item, but has already used the discount”. But perhaps in that case, discounts on future purchases could somehow be recalculated.
As a ready-to-use service for online stores, I see this in the form of a printer that prints coupons to be included in the parcel before shipping. The printer is integrated with the recommendation system. The recommendation system is integrated with the order history and CRM.
Timofey Shikolenkov ?
Hi, I'm Rauf Aliev. 