I’m preparing an article on “10 things I would change in SAP Commerce to make it better,” and during my research, I stumbled upon a very interesting collection of technologies that failed to take off for various reasons.
https://www.cbinsights.com/research/corporate-innovation-product-fails/
For instance, it starts with a water-filled bra, an innovation from Evian (oh my God, and this was in 2005!). Turns out, Colgate tried launching frozen food (I can only imagine what it was like at the board meeting – someone stands up and suggests pairing vegetables with the same brand as their toothpaste). BIC, known for their pens, decided to release disposable underwear. Cosmopolitan launched a yogurt under their own brand. An interesting case with Kanoa Wireless Headphones – Kanoa – how a single review by a blogger (Cody Crouch) buried an entire product. It turned out that Twitter tried to release a special device for posting tweets in 2009. With a little screen! Turns out Apple tried to release a phone even before the iPhone, and it was the Rokr E1, in partnership with Motorola. It failed!
I also heard that Zippo tried to launch a perfume, and our sports bars, Hooters, ventured into the niche of air transport, but these two facts are oddly missing from the list.
By the way, if you’ve managed to read up to this point, are there examples of software where the vendor released a new version that turned out so bad that it lost half of its market or even all of it?





