For the first time in five years, I see aggressive advertising from the network of local senior living homes – literally, there’s a large banner at every location.
I wonder why?
1. Hypothesis one: Since March, for obvious reasons, a lot of spaces have become available, and they need replenishing with new r̶e̶s̶i̶d̶e̶n̶t̶s̶ (stricken through) tenants
2. Hypothesis two: Marketing decided that now is the perfect time to advertise senior living to those who are concerned about the lives of their grandmothers and grandfathers. Supposedly, it’s safer there.
Hi, I'm Rauf Aliev. 