Continuing about the interesting from the Museum of Failures.
This time about Rigello – a sister company of Tetra Pak, which introduced the world to the first “eco-friendly biodegradable bottles” in 1969. The advertising campaign emphasized the environmental aspects, and Rigello was touted as the most eco-friendly disposable packaging that could even compete with reusable glass bottles.
To produce a 33-centimeter Rigello bottle, 11.5 grams of plastic and 8.5 grams of paper were used. An empty Rigello bottle weighed just 20 grams, compared to a 33-centimeter glass bottle, which weighed 310 grams. It was also claimed that the material could decompose in nature, which was considered an advantage in terms of preventing environmental pollution. And customers boldly threw them into the forest. Overall, it turned out that they would outlast any nature. In the forests of Sweden, those eco-friendly biodegradable bottles are still being found today.
Hi, I'm Rauf Aliev. 