continuing to read Determined
by Sapolsky. Interesting (translated into Russian)
“…For millennia, sages have asserted that outer beauty reflects inner goodness. Although we no longer openly claim this, beauty still holds power in our subconscious; attractive people are considered more honest, intelligent, and competent; they are more frequently chosen or hired, and with a higher salary; they are less often culprits in crimes and receive shorter sentences. My god, can’t the brain distinguish beauty from kindness? It especially cannot. In three different studies, participants in brain scanners alternated between assessing the beauty of something (such as faces) or the kindness of some behavior. Both types of assessments activated the same area (the orbitofrontal cortex or OFC); the more beautiful or better, the more activation of the OFC (and less activation of the insula). As if trivial emotions about beauty interfere with brain reasoning about measures of fairness. What was shown in another study – moral judgements were no longer colored by aesthetics after the temporary suppression of a part of the PFC that directs information about emotions to the frontal cortex.”
And do you associate beautiful people with honesty, intelligence, and kindness?
Hi, I'm Rauf Aliev. 