Here is my brief video review, probably of the coolest and largest coffeehouse in the world. This is Starbucks Reserve. The coffee there is obviously very tasty, just like everything else. I think they definitely don’t skimp on coffee, as the whole four-story gig probably operates at a major loss, and it’s by design. By the way, it’s a big question why Starbucks in the USA needs to invest in advertising. At the airport and in any small town, there are queues from morning that last half an hour, while alternative coffee shops operate with much shorter lines or none at all. But, probably, working on the brand image today ensures sales in the years to come.
Hi, I'm Rauf Aliev. 