Published a new article on my blog – about the concept of product family or dynamic-category-tags in e-commerce. For some reason, it is quite uncommon, but my experience shows that where it has been implemented, it was met with satisfaction. The idea is that instead of, or in addition to, the basic product-product variants pairing, there’s a grouping of products by dynamic tags, which act as categories but are dynamic – not tied to a hierarchy and not part of typical navigation. An example would be phones for the elderly or phone cases in anime style. Such tags are assigned dynamically through rules, and are used to navigate between product options. Read more details on my blog.
Hi, I'm Rauf Aliev. 