John Falter’s father once told his son that he would never become an artist until he published a cover for The Saturday Evening Post. John Falter did it 122 times.
For me, the difference between an illustration and a full-fledged painting is like the difference between a TV series and a film. Think about how such illustrations were created in the first half of the 20th century. Just imagine: all these works were done in just a couple of weeks, maybe three. There wasn’t much more time—after all, they were illustrating current events. He would create a large drawing, around 30×40 inches, which was then photographed and converted to CMYK. The artist had to understand well what would inevitably be lost in this process and what, on the contrary, might “pop”—primarily in terms of color and contrast. There was no post-correction on a computer because computers simply didn’t exist. In short, working as a magazine illustrator was a unique profession.
And these weren’t just illustrations for stories—they were also illustrations as stories. An artist can convey a lot through details, the style of the drawing—essentially, through what’s “between the lines.” If you look closely, his paintings are full of such messages.
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