August 03 2017, 22:34

Encountered an interesting brand in Philadelphia. “I hate Steven Singer”. That’s what the billboards on the roads say. Steven Singer is a well-known American jeweler specializing in diamond jewelry. Actually, the slogan from the acronym is the name of his online jewelry store. Hatred served as the foundation for the brand. Steven decided to advertise his products by explaining to everyone why they could hate him. It’s said that the brand originated from a series of stories by Steven on local radio about why one should hate his jewelry store, mainly revolving around quirky relationship dilemmas between couples. An interesting example of anti-ideas in branding.

July 31 2017, 21:16

I stumbled upon some interesting statistics. By 2030, according to UN projections, Russia will see a population decline of six million people. Out of 232 countries, 31 have a negative population growth rate projected for 2030, with seven of those being former Soviet republics. Among these 31 countries, Russia ranks first in terms of absolute population decline, but this is likely because we are the 11th most populous country in the world. It might come as a surprise to some that Nigeria has one and a half times the population of Russia, and by 2030, it will be twice as large, despite being the size of the Tomsk region in terms of area. African countries are growing the fastest: in terms of relative growth, they occupy the entire top of the list. https://esa.un.org/unpd/wpp/Publications/Files/Key_Findings_WPP_2015.pdf