Alaska Airlines Omits Boeing Branding from Safety Cards: A Strategic Move? | July 31 2025, 13:18

When I flew to Seattle and back on Alaska Airlines, I noticed that the Safety Card in the seat made no mention of the plane being a Boeing (left picture mine, second one from online). Not even in fine print. Only the model was specified — in my case, a 737 MAX, incidentally the same model from which a door detached mid-flight on an Alaska plane. So, from the inside of the plane, it’s impossible to tell whether it’s a Boeing, an Airbus, or a McDonnell Douglas, unless you know that 737 is only made by Boeing.

My first thought was, of course, what else could Alaska do to salvage its reputation, except to remove the word Boeing wherever possible.

But it turns out this has been the case before. One of the Alaska flight attendants mentioned that it’s been like this for about 8 years, at least. Another flight attendant confirmed that this is the case with all planes.

It seems that they simply don’t want to promote another company for free, and Boeing certainly doesn’t want to pay all the airlines for such advertising, meanwhile charging them for every little thing. And they cannot oblige them either. An interesting case indeed.

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