Stability at a Price: The Costco Hot Dog Phenomenon | August 02 2025, 18:26

What is stability? The price of a hot dog with unlimited soda at our Costco has not changed for 41 years, since 1984. Indeed, to have the privilege of buying a hot dog for one and a half dollars here, I need to spend $3000 a year in their store (to cover the membership through cashbacks; otherwise, I lose up to $65 on the annual membership if without cashback).

And that’s how they sell 100 million hot dogs a year.

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