They say this is broadcast on central TV in Russia. I don’t know what they mean by that, but here’s what I thought: people in the clip represent countries, and their gender choice is not random. When they want to depict Russia as a person, they somehow always choose a girl in a kokoshnik, and not a church-going man with a beard like Rasputin or Ivan the Terrible. You might say, well, the word “Russia” is feminine, just as the word America is, but when depicting America, you get some Superman or at least a capitalist like Uncle Sam. Yes, you might say, there’s the Statue of Liberty. True, but in such clips for some reason they don’t put a girl with a seven-point crown as America, and a warrior on a horse as Russia. It’s the other way around.
Though, one would think, girls shown in such a position in commercials are clearly in a submissive role to someone bigger and stronger. It’s interesting if such a clip was made in the USA, it would surely be the opposite — the USA would definitely be represented by a strong woman in a seven-point crown (not a girl), and Russia by some aged man, definitely in a warm tulup and a hat with ear flaps. But surely there would have arisen the question “who then leads whom” and the clip would just not have been released.
One might also recall that Russia is called “Mother Russia” (motherland), whereas for example in Germany it is established as Fatherland (Vaterland). France is definitely associated with the feminine — often depicted as Marianne (La Marianne), the United Kingdom symbolized by the figure of Britannia. Ukraine is definitively feminine, and sadly, the country currently has a serious gender imbalance. As for Mexico, it would surely be depicted as a man with a guitar.
Hi, I'm Rauf Aliev. 