An interesting study caught my eye, dating back to 2009. According to it, the modern human indeed reads significantly more than in the past, although the format of this reading has changed. The study suggests that in 2008, an average American consumed about 100,000 words a day (approximately a quarter of “War and Peace”) – this is an approximate number of words that passed through consciousness per day (via ears or eyes), calculated based on activity chronometry. This is 140% more than in 1980.
Therefore, contrary to the myth about the degradation of reading, at least in 2008, we processed 2.4 times more textual information than our parents’ generation. Moreover, the study only considered information consumed outside of work (at home, in transit, during leisure).
The structure of reading – if in 1960, 26% of words came from paper, by 2008 this share had fallen to 9%. However, digital media (internet, email, social networks) not only compensated for this decline but also tripled the total reading time. The reason — the internet, as it is predominantly a textual environment (web surfing, email).
But it’s interesting that although the Internet accounts for 25% of consumed words, it only makes up for 2% of bytes (since video on the internet in 2008 was of low quality). Thus, they estimated the information flow from different channels and converted it into bytes 🙂 Radio accounted for 19% of the time but only generated 0.3% of bytes (as audio requires less data). Voice communication (telephone) — accounted for only 5% of words and a negligible share of bytes, but it was the only fully interactive channel before the internet era. TV remained the main source of information by time in 2008 (41% of all hours) and quantity of words (45%), however, in terms of data volume (bytes), television was only second (35%), behind computer games.
Now about games, quite interesting. The main finding from the report: Games generated (or did in 2008) 55% of all “bytes” consumed by households. Meanwhile, they only accounted for 8% of user time. This is quite a controversial topic in their report.
Those 100,500 words — that’s an assessment of actual words that a person either read or heard. This is not a metaphorical “equivalent,” but an attempt to calculate the verbal information precisely. They took the consumption time of each media and multiplied it by the average word inflow rate for that channel. Reading (books, newspapers, internet texts): 240 words per minute. Email and web surfing – 240 words per minute. Television (dialogues in shows/movies): 153 words per minute. Radio: 80 words per minute (less because of many pauses and music). Music: 41 words per minute (song lyrics).
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Hi, I'm Rauf Aliev. 