An interesting marketing tactic: three different types of dishwasher capsules are sold at the same price: good Complete, premium, and premium plus. Identical packaging, identical prices, but of course, a different number of capsules. For example, platinum has 59 capsules, while the plus version has 47. It seems such odd numbers hardly register in the buyer’s mind, but not every buyer fundamentally thinks about whether it’s important for them to save money. However, if you compare the extreme versions, the platinum plus version is simply twice as expensive as the complete version.
Another interesting example – a subscription to LLM (Chatgpt, Gemini) for $200 a month. It would seem, what fool would pay a couple of hundred for something barely better than the basic for $20-30. But it’s a very sensible decision when you have a market of hundreds of millions of users: most of them are organizations. For an organization, $200 a month is not much different from $20 a month, both are negligible for the budget. Well, okay, even multiplying by hundreds and thousands of subscriptions, there are those who place themselves among slightly more premium clients at a small price for them.
Hi, I'm Rauf Aliev. 