Tag: Marketing

I don’t believe in the altruism of giants. When it comes to large states or billionaire corporations, believing that they are guided by “principles of good” and “the common good” appears, in my view, to be either naivety or dangerous self-deception.

The real goal always remains in the shadows. Why? Because if everyone understands the true intentions, achieving them becomes much harder and more expensive. Or more precisely, everyone does understand them; it’s just that the circle of those in the know is small.

Take “liberation wars.” When a dictatorship receives democracy at the point of a bayonet, it’s not about human rights. It’s a way to infiltrate another system and show who’s the “alpha.” There are always specific interests in that state. Simply put, it’s about creating a geopolitical “roof.” In certain cultures, respect is earned only through strength. If you don’t show dominance, you’re not listened to. But if you do show it, you get invited to the “council of elders” and asked to “solve some problems.”

If a corporation suddenly starts caring vehemently about the planet—look for the ulterior motive. Most likely, their old production method has become too costly to maintain and needs changing. But under the guise of “reducing emissions,” modernization is warmly welcomed. Tax breaks, grants, and the chance to earn on government contracts come as bonuses. Ecologically, it’s just a pretty façade for expense optimization.

Often, the initiative does not come from inside the system, but from outside. Example: A luxurious park with benches and ducks is being built in the area. Concern for people? Relatively speaking. The main stakeholders are developers. Apartments in buildings near the park cost 20-30% more and sell twice as fast. Whether it’s a business or a politician, they just support an idea that generates profit (financial or electoral) for specific groups.

Even the holy of holies—science—is not held up only by curiosity and the desire to create a better future for people. A huge part of discoveries is driven by mere vanity. For a scientist, it is important to leave a name for the ages, step higher in the hierarchy, or at least feel like a “rock star” at a profile conference. Personal ambitions move progress more effectively than an abstract desire to help humanity.

When tech giants launch free satellite internet or distribute cheap smartphones in developing countries (Africa, India), it’s presented as a “mission to connect the world.” The real interest—markets in the developed world are saturated. The only way to grow is to create new consumers. By providing “free” access, the corporation hooks people to its ecosystem, gains access to the biometric and behavioral data of millions who are yet not protected by privacy laws. It’s the colonization of the digital space in the 21st century.

The largest philanthropic organizations often spend billions fighting diseases or hunger. The real interest—tax optimization and “soft power.” Transferring assets to a foundation helps avoid inheritance or capital gains taxes. Meanwhile, the founder maintains control over the funds through the board of directors. A bonus is the status of being “untouchable” in the media: criticizing someone who “saves children” amounts to reputational suicide. It’s the best insurance against antitrust investigations.

Mass promotion of “agendas” in Hollywood is often seen as a triumph of liberal values. The real interest—risk minimization and audience expansion. Film studios are huge bureaucratic machines. For them, “diversity” is a checklist that insures against boycotts and scandals (which cost money). Additionally, by adding a character from a specific ethnic group, the studio automatically taps into that group’s local market globally. It’s pure reach arithmetic.

The world is ruled not by kindness, but by interests and hierarchy. And possibly, that’s even good—at least, it’s predictable and logical. This was all about the altruism of giants. But I very much believe in the altruism of individual people.